So. Farewell, then, Mel and Sue. The news that Mel Giedroyc and Sue Perkins will be leaving the phenomenon that is the Great British Bake Off at the end of the current series was a second blow to fans of the show. It came hard on the heels of the announcement by Love Productions that it had decided not to renew its contract with the BBC and instead was taking its golden-egg-laying goose to Channel 4.
Love Productions had decided that their property was worth at least £25m. The BBC couldn’t go above £15m. And so hard-headed economics won out. Goodbye, and thanks for all the macaroons.
But what is GBBO? At the heart of its appeal is the chemistry between the four individuals who play the leading roles: Mary Berry, the nation’s granny, always looking for the best even in the most disastrous bakes and unabashedly fond of a little tipple; Paul Hollywood, steely-eyed, perma-tanned silver fox, whose sardonic “Good luck!” puts the fear of God into the doughtiest (and doughiest) baker; and Mel and Sue, the cheery big sisters, not above nicking the bakers’ ingredients, but always there with an outrageous cod-European accent, a morale-boosting quip and even a hand when needed. At the moment, Paul and Mary have not made any public statement on their continuing involvement with the show. But with Mel and Sue’s departure, half of the people who (on-screen at least) make the show what it is will not be part of GBBO 2017.
So why have Mel and Sue decided to leave the Bake Off tent for good? In their public statement, they said, “We made no secret of our desire for the show to remain where it was…we’re not going with the dough.” For them, the show wasn’t primarily about money. It represented something else. It was about the BBC having the vision to see the merit in the apparently ridiculous idea of making baking prime-time TV viewing, and taking and nurturing that idea, giving it time and space to grow into what it has become – something that gives huge pleasure to millions of people, something that it is entirely good-hearted and warm, that celebrates something rather lovely about Britain. Its charm can be discussed and analyzed, but not entirely pinned down. It is far more than the sum of its parts. It is not simply a standardized industrial product, that can be churned out by one processor as easily as by another, with no obvious alteration. It is much more of an artisan creation, dependent on a mix of ingredients, not all of which can be quantified and priced.
For Mel and Sue, moving the programme to another channel alters it fundamentally, in a way that they were not prepared to see. As presenters, the economically savvy thing for them to do would have been to follow GBBO, and swallow their reservations as they trousered a (no doubt) enhanced cheque for their services. But they weren’t prepared to do that. Some things can’t be reduced to cold hard cash.
Their decision seems to be much more of the heart than the head. It’s about principle, not pragmatism. It’s to do with both emotion and integrity. Rational, logical calculation would surely have led them to make a different decision.
But we don’t always make decisions based on logic and reason. Our emotions and our guts come into play much more than perhaps we like to admit.We can weigh up and assess arguments all we like, but at the end of the day our hearts and guts often get the casting vote.
That may well account for the outcome of the EU referendum. Such arguments as there were on both sides of the debate were vague, woolly and questionable (being charitable). Both sides cast around for rational and compelling reasons to support their case, and both failed. At the end of the day, the Brexiteers touched emotions and prejudices more deeply than the Remainers, and were rewarded for their efforts.
But in the post-referendum world, the Brexiteers cannot now be surprised if the EU’s response to the UK is equally shaped by emotion and gut instinct. Countries are made up of people, and people are driven by emotion and instinct as well as by reason and calculation. It is all very well for the Brexiteers cheerily to assert that it is in the interests of EU countries to give the UK what it wants, and that mutual economic interests will drive the deals that are eventually agreed. Perhaps, rationally speaking, the economic argument is correct. But that is no guarantee that it will prevail. It may be that, like Mel and Sue, EU countries will decide that not everything can be reduced to pounds and Euros. You can’t put a price on everything that goes into making a relationship.